Sharing is caring
- TOP PICKS of free Service Design and User Experience methodologies:
- www.100metod.cz - Service Design 100 methodologies from the Czech Masaryk University (in the Czech language)
- Business model navigator - Busines methodology from the Institute of Technology Management, University of St.Gallen, Switzerland
- Game Storming - set of co-creation tools used by innovators around the world from Voltage Control, facilitation academy from US.
- www.servicedesigner.cz - 2023-2026 personal portfolio of Jan Resler. For your inspiration and download use cases including this list of top picks. I am Service Design student of Masaryk University, Czech Republic.
Acronyms Cheat Sheet 🎯
SD - Service Design = Designing services that delight 🚀 ✨
UX - User Experience = Making users happy (not frustrated!) 😊
UI - User Interface = Pretty buttons users love to click 👆
CX - Customer Experience = Happy customers = loyal fans 💖🛒
UX Research - Talking to users to get their secrets 🕵️♂️💬
AI - Artificial Intelligence = Smart robots doing human work 🤖
1. CX, UX, Service Design - free presentations on YouTube
KISK - university youtube channel - AI pexperts sharings, Block of experts presentations from Masaryk University and their (Czech & English language)
UX monday - recordings of regular monthly meet-ups from the Czech UX asociation
SUXA - Slovak User Experience Association (supports, educates, and connects people who research, design, and evaluate the user experience of products and services) - www.suxa.sk , stream from World Usability Day 2024 a 2023
Interaction Design Association presentation - videos and articles & publications on Medium.com
Customer Con 2018 - Czech CX conference recording (Czech speakers)
Better CX with AI - viderecording from MeetUp with Et Netera consulting company (Czech speakers)
Leslie Illustrates - CX strategy YouTube channel by Leslie Cottenje from Hello Customer CX agency webinars
Navigating Design & Strategy - YouTube channel about Design, Strategy and AI by Juneza Niyazi
2. CX predictions & studies 2024 & 2025 = big picture / top picks
Customer Experience Excellence report 2025 - KPMG Nunwood (more countries) & www.nejlepsi.cx for Czech Republic and CX report for Slovak Republic
Global Study: ROI of Customer Experience, 2024 | XM Institute
Qualtrics consumer Trends Report 2025
E-commerce statistics 2026 - Alokai
CX in the Czech e-commerce 2024: 400 hours of the customer research- case study (Proof & Reason CX agency)
Future of CX 2025 PWC Customer Survey 2025 - Price Waterhouse Consulting study
ROI of CX 2024 - XM Institute
UX Design trends (2016-2025)
3. CX, UX, SD professionals I recommend following
International professionals:
CX: TOP 50 profiles to follow in 2026 - From behavioral scientists to brand strategists, from data storytellers to transformation experts, the CX 50 are the people shaping the future of how organizations create value for their customers - CXM Academy newsletter
SD / CJM: Marc Stickdorn - author This is Service Design Doing and founder of Smaply online customer journey mapping tool
HCD: Gerry Scullion - author This is Human Centered Design
SD: Jim Kalbach - author of Jobs To Be Done
SD: Lou Down - author of Good Services
Retention: Joe Macleod - author of Design the end - expert for endeneering
Loyalty, CX: Michael Heppell - book author, e.g. my favourite one 5 star service for 1 star budget
Experience Designer, CX Strategist: Marion Boberg - inspirative professional, I highly recommend to follow her LinkedIn posts and podcasts
Architect of Agentic CX Systems: Zack Hamilton - Unf*cking Your CX newsletter author, Rebel against the usual CX strategies
UX and SD: Vitaly Friedman - UX Metrics and Design KPIs
CX a research: Nigel Hollis (Ask Nigel Hollis - Homepage)
UX and SD : Mike Monteiro, autor "Design Is a Job"
CX and CJM: Anette Franz - homepage and Youtube channel
Customer success & Experience: Wai Au - Advancing CX
JourneyOPS: Esa Nettamo - www.journey-ops.com
Czech professionals:
SD researcher and educator: Ladislava Zbiejczuk Suchá - Department vice-head at Masaryk University, Service Design. See also MEDIUM DESIGN KISK - articles from SD students
SD and UX: Bob Marvan - homepage , service design top Czech professional
SD, AI, Leanin Design: Kateřina Švidrnochová - www.cerna.ai - platform for AI innovation and education (Czech language)
SD and Legal design: Baru Obračajová - Attorney@Code, legal tech blog
Inclusive design: Radek Pavlíček, Certified Professional in Web Accessibility (CPWA) - https://poslepu.cz (web in Czech language)
Business Game Designer: Petr Pouchlý - Court of Moravia
UX: Šimon Jůn - the biggest Czech Figma course and book author
UX Research and Design strategy: Martin Kopta - book and newsletter author "(in Czech language)
Social Media Geek: Adam Zbiejczuk - co-owner of Influencer.cz
Innovation Expert, Design Thinking: Tomáš Grünwald - Eggztra Innovations CZ/SK
CX Strategy: Ondřej Borovička - CX Insights Expert and Co-Founder of Sentricity CX
Product Strategy and Facilitation: Lukáš Svěcený
Product Strategy & FinTech: Tomáš Ludvík - founder of Experience for Business conference (X4B / Prague, CZ)
4. Schools, courses, meet-ups for SD, CX, UX, Research
Courses and schools
Service Design and Research Public courses connected at Czech Masaryk University
Service Design - Royal College of Art in London
School of good services - courses by Lou Downe
Service Design College - online campus (Barcelona)
CCXP - International CX certification
The CX Academy – CXAC and CXAD international certificates
IDEO U Certified courses (Design Thinking, HCD, AI etc.)
Service Design College - peer to peer learning - LinkedIn page
Student service design challenge - international student competition
Meet-ups and conferences
Journey OPS in Scandinavia by Esa Netamo
UX monday - meetups in Prague from UX asociation, Youtube videorecordings
CX festival Berlin (late summer, Gemany)
Dutch Design Week in Eindhoven (autumn)
Beyond the map - Journey OPS conference - London on November 9-11, 2026
Zlín Design Week festival and podcasts Design Canteen (Czech and English)
UX Camp Berlin weekend unconference (spring, Germany)
World Interaction Design Days - worldwide (in person, videos)
Digital Design Days (Milano Italy)
Woman in CX - community and platform (LinkedIn page with news here)
Design Leadership Community - Sweden
Service Design Network (LinkedIn pages with news here) - SDN is the leading non-profit organisation committed to global growth & innovation within the practice of Service Design.
- International Centre of Excellence: Recognizes and promotes top-tier projects.
- Events and Publications: Conferences, workshops, magazines, online resources.
- Collaboration Network: Connects agencies, businesses, government, and academia for greater impact in public/private sectors.
5. Service Design & CX agencies / network
Global:
Livework - Banks & Insurance
Superflux studio - Speculative design
Service Design Network - International SD professional network
Sentricity CX - top class CX consultants
Czech:
UX Association - Czech professional UX network
Clientology - Czech CX / SD agency with clients in Europe as well (lead by Andrea Nuttall)
Pábení - Unique Czech SD agency (lead by Marek Mencl)
Proof & Reason - Czech CX agency & their publication of 40+ tips for CX (Czech language)
6. Interesting articles about SD, CX, UX, writing
DESIGN KISK - articles by Service Design student on research and design of information services from Masaryk University, Czech Republic (Czech and English)
UX writing curated list - people, tone of voice & writing guidelines from various companies, articles, book recommendations, and more. Curated by Lenka Stawarczyk
What is a customer journey and why does it make sense to map it? - article (Proof & Reason, Czech language)
Templates for Customer Journey Mapping (Miro, Mural) - Vitaly Friedman
7. Podcasts
Dead Ends - by Lou Down from the School of good services (English)
Generation.CX podcast by Peter Kmoško CX consultant Generation.cx a Monetize.CX (Czech and English)
EXEC talks podcast and CX space youtube video with Lukáš Pítra (Czech), CX freelancer
8. AI conferences
Měsíc AI - free confence in November and recordings on Youtube (Czech)
Czech AI film festival and competition - Event in Prague and AI videos archive
9. Usefull & powerfull tools for Service Designers
Online whiteboarding tools:
Miro - (apply for free student license/education plan) + Miro Academy
FigJam (Figma) - Figma for Education free tools + Figma community gallery
Online customer Journey Mapping tools:
Smaply - Fast, flexible, and powerful CJM tool by Marc Stickdorn, learnings in Smaply blog
TheyDo - CJM platform
Uxpresia - includes free plan
Qualitative research / AI powered tools:
Condens - free education plan for schools or free trial possible
Lakmoos - innovative instant market research by Kamila Zahradníčková
Dovetail - free trial possible
Data & visualisation:
Datawrapper.de + Datawrapper academy - design and publish high-quality data visualizations
Kaggle - international open data sources + shared space with others and competitions
Free online accessibility tools:
Landmarks navigation via keyboard
Wave - automated accessibility check tool
Accessibility insights for web
Silktide accessibility checker
Accesibility checker - automated accessibility check tool
NVDA - screen reader
Other interesting & usefull tools:
Country comparison tool - Geert Hofstede methodology of cultural differences
DeepL - perfect language translator - working with text/phrases context
10. Service Design, CX, UX jobs
www.servicedesignjobs.com - 5000 Service Design Jobs in one overview
HiringCafe - AI Job Search for international use
Indeed.com - well tuned up international job search platform
CX jobs & projects - LinkedIn page for Czech Republic